Once assets are identified and the go to market materials have been developed, it is now down to the Sponsorship Relations Team to generate leads, convert to opportunities, and close long/short term sponsors for the property.
Distinguishing all commercial and non commercial brands who would sponsor such a property for the purpose of connecting with the target segment the property attracts, or for PR and category relevance reasons
Go To Market & Closing
Reach out to leads to initiate a dialog, working on converting them to opportunities and sponsors. Managing the agreement and closing of the deal process.
Research & Customization
Conduct a quick analysis of each of the leads to
outline their business objectives, what products are
they focusing on whom are they targeting and for
what purpose? what is thier call to action?
We use this research to approach leads and
showing them the relevancy of the sponsorship
to their existing marking and business efforts.