The proposal is what Sponsors (Leads) will be assessing to evaluate the opportunity; a clear document that will answer many of their questions. The objective of the Sponsorship Proposal is to convert a Lead into an Opportunity.
Your prospectus is a highly structured and visual overview of your property. It includes relevent demographic information about your attendees, and offers social proof from past sponsors.
The sponsorship Proposal contains and outlines the commercial assets sponsors would expect to receive in return for their investment and different categories of sponsorship