Conducting a full asset audit is crucial, it provides the property with a clear view of the potential assets their property offers to sponsors.
It also provides a clear structure of sponsors integration into the property and its activities.
Deep dive into activities, scheduling, review of budget targets (cost/revenue), digital and offline touchpoints, the marketing campaigns, costumer journey, and other information that supports the identification of assets.
A full and clear document on all assets that the property can deliver to sponsors.
Sponsorship categories and cost per each category (Sponsorship Structure)
Provide a clear list of assets and a structure of sponsorship categories (integration).